CrazyEgg, Heatmaps and your local business

Understanding what people are doing on your site is critical (as mentioned in previous posts) but as I’ve used CrazyEgg more and more I’m starting to realize the power in seeing what people do on your site.  Now I don’t mean, what pages they visit or how long they stay but what they actually do on my sites.

Are they interested in all the links that say free or coupon?  Are they clicking on the “contact us” page from the homepage more than I thought and are they using the top or bottom of the page to get there?  The features available by simply copying and pasting a snippet of java code (just like analytics) from www.CrazyEgg.com are amazing.  See below:

When looking at the above heatmap you can’t help but know where people are looking.  All of their tools are helpful and visual which means you don’t have to understand “web analytics” to know that your contact us page is getting lots of attention and you should move it or make it more of a priority.  Same goes for your coupon page or hot items or realizing that people love to see that you have a blog.

We all love free tools and this is just another oldie (a few months) but a goodie to add a little insight to your website overview.  Here’s a helpful CrazyEgg review if you don’t believe me:)  You can also create a free account at www.CrazyEgg.com.  If there are other helpful tools you’ve come to love and enjoy please share them with me via the comments section.