Local Internet Marketing - Local Search

Local internet marketing can work and does work.  An example of this is Papa John’s pizza place.  The point in highlighting this article about $1 Billion in online pizza sales is that we as customers love simplicity and we have to buy certain products and use certain services LOCALLY.  The fact that a lot of pizza is selling online should open the minds of a business owner to say, I bet my local customers would love to do (insert your business or service here) online.

Ordering online, scheduling appointments online, asking questions online, it’s all possible.  Now the interesting piece to this article is that Papa John’s has invested over $15 million in web technology to make this ordering process work.  Here’s what that means to a small business owner, invest in your web presence and your customers will reward you.  Ask your mom to use your site and listen to her pain points, send it to your most loyal clients and ask them to share their insight.  Just because they don’t like or do like something doesn’t mean you have to do it but if there are any common themes, address them!

It’s free and easy to have family and friends use your site and their feedback is usually the closest example to a real customer.  Remove pain points, simplify your site, put your contact information everywhere and create your own billion dollars.