Managing your Reputation – Small Business Ideas
March 18, 2008
I’m a fan of information and opinion. In fact, when it comes to search engine marketing most true learning experiences come from golden nuggets of information in interviews, blogs and articles. Dr. Ralph Wilson, of WebMarketingToday has a fun way of getting interesting perspectives from people he interviews. My suggestion to him is to upgrade his video camera, but some of the people he allows to share insights (and sell their own services) do share “golden nuggets” of information.
Feeling overwhelmed with all the things to learn about SEO, PPC, SEM, Social Media, Blogging, Reputation Management and any other term you know you need to understand better, means you don’t apply it to your business. As a small business owner, the key is to figure out how this information helps your business in your industry at this time. Many SEOs talk in general terms which means they cover a lot of area without specifics. That’s because optimization isn’t about doing the same thing for every site but identifying the best tool in your toolbelt of information to maximize your own site in your own industry.
Dr. Wilson’s interview about Reputation Management with Andy Beal of Marketing Pilgrim, offers some useful insight into some ideas that can easily be implemented by any small business. Watch it, learn from it and figure out what 2 things in the interview can help your business this week. Don’t overwhelm yourself with all the information out there, list 2 things you can do this week to help improve your own site in your own industry. Then you’ll start to see results!
Entry Filed under: Local Internet Marketing, SEO. Tags: Andy Beal, Reputation Management, Social Marketing Tips.
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1. Managing your Reputation &hellip | March 18, 2008 at 6:55 am
[...] example here: Managing your Reputation – Small Business Ideas Posted in Internet Marketing on Mar 18th, 2008, 8:43 [...]
2.
Franca Richard | March 18, 2008 at 4:51 pm
Ha, its my first comment here, I love this post, keep working, I am very interested!
3.
onlinemarketing | March 24, 2008 at 1:45 pm
Hi,
If you have a small business, the best way to grow that business to another level is to infiltrate the on-line world with your small business. Many have experienced rapid business growth just from applying a few steps to the on-line marketing world. Here are some excellent and useful tips for small business.
4.
Shep | April 1, 2008 at 6:36 pm
I swear Andy said “social media-er”.
As far as joining conversations about your brand is concerned, I agree with it but I would always avoid spamming and blatantly promoting your brand.
My buddy took a trip to Europe this past summer and wrote a review on Ryanair upon returning home. He totally trashed Ryanair in his review and the first person in the review posted a comment that was disgustingly pro-Ryanair. Have a look.
5.
website design | April 3, 2008 at 1:57 am
When it comes to managing your own online reputation, the question is not simply how you respond to criticism about your own product or services. These days, you need to be tracking the reputation of your competitor and thinking about how you can capitalize on their failures. If you’re one of the few companies that has positioned itself well enough that criticism is rare, then start being proactive in terms of building that reputation even stronger.